Facebook Live is a feature business owners may not first consider when planning to boost engagement and organic traffic to their page, but it can be a really handy tool to do exactly that. It can bring in more viewers than a post may attract, and will enable you to really explain to your audience what you’re talking about, and the passion behind it. 

 

Before just selecting to go live, pick a topic you want to talk about. You can always present the question to your audience, asking what they’d like to hear from you. Then, you’ll be able to really find out what is likely to bring you engagement from your audience, and allows you to show them you’ve taken their suggestions into consideration.  

Blogs play a major role in the marketing sector, so it's important to create an effective blog. If used correctly, blogs can be a successful marketing tool to build a company, organisation, or personal brand. Within this blog you will learn how to get your blogs found in search, how to establish expertise and how to generate more leads and sales for your website along with many other things, just keep on reading… 

 

 

Why Should You Blog? 

 

Perhaps the most important reason why blogging is important is that it gives you the opportunity to create relevant content for your target audience and gives you the opportunity to show your understanding of the customers pain points, concerns and objectives. 

 

 

Ensuring your business has a high volume of engagement across social media is crucial to building a successful company. In the modern age, the fastest way for a potential client to reach you is through the different social channels. Starting out online can seem like a daunting process, but with the right strategy, you could potentially see an exponential amount of growth with your business in a shorter amount of time. 

 

Engagement is a crucial part to marketing your brand on social media. You can’t expect to go straight in with an audience, building one will take time. Checking what your competitors do will help you target the areas where they maybe aren’t the strongest, and also give you time to really work out which content seems to drive the most traffic to your page. This period of trialing different posts will give you an insight into what to post more or less of in the future. Advertising will help you to gain a following. Whilst promoted posts can be expensive, simply posting across platforms about your other social media pages and asking for your existing audience to share your posts can help with promotion and follower growth. 

Using social media to build relationships with clients is a MUST. There are huge opportunities when using social media to build customer relationships, including building brand loyalty, increasing your bottom line, enthusiastic customers will tell their friends and family about you meaning more brand awareness and maintaining good customer will improve repeat sales. 

 

Research has shown that 87% of customers said that their online interactions with a company made a positive impact on that customer's likelihood of making a purchase from that company. That is enough reason alone to move much of your customer relationship management to social media. All you have to do is learn what kind of changes are happening, and how to best take advantage of it. Here are some tips you can incorporate right now to build stronger customer relationships using social media… 

 

 

Communication is an essential way to build customer relationships. Good communication helps businesses develop trust with clients and clearly  

Lead generation is the process of attracting and converting your target audiences in your product or service. The goal is to guide prospects through the buyer’s journey to the end of the sales funnel. 

 

Leads are essential to the sustainability of your business, they expand your market, grow your following, boost revenue, build visibility and awareness and improve lead quality 

 

Follow these stages, be consistent and you will see success when turning your personal profile into a lead generating machine. 

 

Your business should have an effective lead generating plan in place as it makes your sales team more productive. When you develop a flow of qualified leads for your sales team, they can close more sales. A valuable plan also needs to drive people to a single offer, this is extremely beneficial for your profile, as offers help you bring back current customers and attract new ones to your business. 

There are more than 30 million companies that use LinkedIn as it allows you to build credibility, visibility and gather insider expertise from established experts in your industry. 

 

Your LinkedIn profile is a professional landing page for you to manage your personal brand. A LinkedIn profile is a great way for you to make a memorable first impression, communicate who you are, what you stand for and what you’re interested in. Your profile is fully visible to all LinkedIn members. However, you can control what appears on your profile, notifications to your network, and your profile privacy preferences. 

 

Here are 10 simple steps to help you get the most out of your LinkedIn profile and stand out from your competitors… 

Engaging content is the idea of combining text with various other elements that get readers hooked and increase their motivation to read through the whole post. It can also include a way of structuring content so that it looks more appealing to potential readers. Engaging content offers; a new perspective, bits of knowledge, or something helpful, inspiring, or entertaining. Engaging content gives your reader a peek at something they haven’t seen before, but can relate to in some way. 

 

The content that your business uses on advertising platforms is what makes your brand stand out from the crowd. And to make sure that your audience is connected with your brand consistently, it is important that you create engaging content. 

 

While businesses understand the importance of posting content regularly,  

Copywriting is one of the most critical elements of any and all forms of marketing and advertising.  

 

Copywriting consists of the words, either written or spoken, marketers use to try to get people to take an action after reading or hearing them. Copywriting is re-arranging words to make things sell better. It’s salesmanship in text form. If you want more traffic, more leads and more sales then you need to copywrite. 

 

It's easy to recognise good copywriting when you see it, but there are actually several characteristics that really separate outstanding writing from the rest of the pack. Want to know them? Read on below to find out. 

 

 

Everyone’s goal from a social media post or blog post is for someone to take some sort of action. That could be to buy a product, download a freebie, etc. 

 

To get someone to take the action you need to take them through the 4 components of AIDA. AIDA stands for: 

 

A – Attention: Use techniques to grab their attention e.g. an attention-grabbing headline. That’s the first thing you have to do with your copy. 

 

I – Interest: Now that you have their attention use techniques to cause them to become interested and keep on reading. 

YouTube is an online video sharing and social media platform owned by Google. Over the years, YouTube has become an extremely big video streaming platform and is guaranteed to find a group of people who will become your followers and customers, due to a large number of users. 

 

It is the second most visited website, with more than one billion monthly users who collectively watch more than one billion hours of videos each day. 

 

Using YouTube for your business's marketing can be a cost-effective way to grow it, if used regularly. 

 

To grow your channel, views, subscribers and engagement you need to optimise your YouTube channel first, here are a few tips to help… 

Google Ads is an online advertising platform, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It places ads in the results of search engines like Google Search, which can easily be seen by the millions of users, as Google gets over 3.5 billion searches a day and over 1 trillion searches per year worldwide. That is why Google is the biggest advertising company in the world! 

 

Google Ads, also known as Google AdWords is a key digital marketing tool for any business that is looking to get effective results. Through Google Ads, you pay to have a Google ad for your business displayed to customers who search for relevant terms on Google Search and Maps. 

 

There are 5 different types of campaigns. The right campaign should be based on your marketing goals, brand strategy, and how much time you can invest. As a business owner, you need to select the right campaign for your advertising needs. 

Instagram is a photo and video sharing social media platform. Where users can take, edit, and publish visual content for your followers to interact with thorough likes, comments, and shares. Along with many other features, that will be discussed throughout this blog. 

 

With the right marketing strategy, businesses can promote products and services, boost their brand, and increase sales on Instagram, as Instagram keep rolling out new tools to help business owners succeed on the photo-sharing social media platform. 

 

Instagram is continuously rising in importance as more and more people are using it as a marketing platform. According to Instagram, their social media presence currently brings over 1 billion active users. Of those millions of people, over 500 million are on the platform on a daily basis. Instagram is a  

 

Pretty much every business has a social media presence but being successful on social platforms takes more than just posting daily updates. You need to know what your goals are and who you are trying to reach? Do you understand the type of content that your audience truly cares about and why they would want to engage with you? Answering those questions and moving beyond a simple social presence requires a strategic plan. 

 

A social media plan outlines what you want to achieve on social media and how it supports your overall marketing strategy. It helps identify your target audience, what social networks to join, and the type of content to develop and share. 

 

 

Having a social media strategy in place will ensure that your social media efforts are more effective and are working to support your business goals.